MAIA Universe Closes New Investment Round

MAIA Universe Closes New Investment Round and Licenses with Major Rights Holders, Sony Music Publishing, Sony Records, and Warner Chappell Music Publishing

Award-winning Swedish music and tech company

MAIA Universe has announced that it recently closed a €1M (10M SEK) investment round and welcomed new investors on board. The company has also signed significant licensing agreements with major rights holders: Sony Music Publishing UK, Sony Records UK, and Warner Chappell Music Publishing.

MAIA Universe is addressing an industry challenge in the synchronisation space by streamlining the licensing process to capture significant revenue and value for songwriters, artists, publishers, and record labels. MAIA Universe has been backed by VC firm Zenith Ventures. The Jochnick and Stena family offices have also invested alongside Aligned,

Wildfire, FWB, HDR Partners, and Stora Lekparken.

The team is also delighted to welcome Swedish writer-producer powerhouse Max Martin as

an investor through his company MxM.

MxM:

“MxM fully support MAIA in their mission to democratise sync and deliver opportunities and

value to songwriters and artists of all genres and sizes”

In parallel to welcoming these significant investors on board, the company has now licensed

catalogue sync rights from Sony Music Publishing UK, Sony Records UK, and Warner

Chappell Music Publishing. This will allow MAIA Universe to rapidly and significantly

increase the number of licensable songs on the platform and continue to grow its licensed

music catalogue on an ongoing basis.

Sony Music Publishing:

Chris Jones, VP Licensing Sony Music Publishing UK said: “Sony Music

Publishing is supporting MAIA Universe by sharing and making available a selection

of fantastic songs from our extensive catalogue. We are excited by the potential to

capture increased sync opportunities in the UK for all of our songwriters.”

Warner Chappell Music:

Andrew Howell VP of Sync Warner Chappell said “Warner Chappell Publishing see the

potential for MAIA Universe to deliver additional sync revenue and exposure for our

songwriters. MAIA is a well designed and thought through tech solution for the sync

community’s pain point”.

David Wille, CEO and Co-Founder MAIA Universe:

MAIA Universe is transforming the sync industry by addressing the exponential growth in

demand for sync licences. This increase has been driven by a surge in content creation

across new and emerging media channels. Directors, film makers, advertisers, branded

content creators, games studios and TV producers all aspire to find and licence

commercially released music quickly and efficiently.