The Power of Music in Motion

How Kent’s Hidden Gem Found Its Perfect Match with Polestar

We’re thrilled to kick off 2025 with our first major sync placement of the year! The Pursuit by Polestar, featuring the iconic sounds of Swedish alternative rock legends Kent. This isn’t just an ad - it’s a story brought to life through music, and we couldn’t be more excited to share how it all came together.

Polestar had a clear vision: they wanted Kent. A band that has cemented their status as one of the most influential alternative rock bands in Sweden. With Polestar’s budget, media specifications, and campaign details in hand, our Head of Creative Patrik Berggren & Head of Music Catalogue Helen McLaughlin were able to negotiate and secure the sync rights for Kent’s ‘Då Som Nu För Alltid’ through Sony Music Sweden for Polestar.

We were happy that we could deliver on this so quickly given the scale of the project.

But this wasn’t just about speed. It was about storytelling. Music isn’t just background noise - it’s the heartbeat of a campaign, the emotional force that drives a brand’s message home. By pairing the electrifying sound of Kent with Polestar’s pursuit of excellence, we didn’t just sync a song; we amplified a vision. A vision of innovation, ambition, and the relentless drive to be the best.

To Polestar, Kent, and Sony Music Sweden - thank you for trusting us to bring this moment to life. Here’s to more exciting collaborations ahead!